It’s that itch demanding to be scratched.

That devil on your shoulder whispering, "I WANT it now."

Yes, you guessed it.

It’s our need for instant gratification.

You know that ping of a fresh notification on your phone, forcing you to check immediately?

Scrolling through social networks instead of focusing on what you’re supposed to do?

Why is it so alluring?

Because it gives you an instant dopamine hit—immediate results.

What about your commitments?

You're pumping in the effort, breaking a sweat, and busting your chops. And what do you get?

Crickets. No immediate payoff, no hint of progress.

The frustration sets in, making every step forward feel like you’re trudging uphill with a boulder on your back.

We are goal-oriented creatures, and we want to see results fast.

If we do not see them, if things do not become easier, we lose motivation and stop!

But here's the kicker: it's not you being weak or faltering.

That nagging itch? It’s coded right into your DNA, hardwired into your brain since day one.

Back in the day, when our ancestors were playing hide and seek with saber-tooth tigers, food was scarce and hard to come by.

Every calorie saved was a victory in those days. And the brain has evolved to conserve energy and seek efficiency.

Even though we’re not dodging tigers anymore, your brain still thinks we’re back in those times, prioritizing immediate rewards over long-term goals and making it hard to stay fired up for achievements that don’t give you that quick hit of satisfaction.

Bottom line? We don’t want to put in more effort than necessary. Period!

That is why we are always looking for shortcuts.

So, if the need for instant gratification is coded into us, why go against our biology?

Why not use it to our benefit?

How?