What difference could sixty cents possibly make? In one experiment, researchers Kaitlin Woolley and Ayelet Fishbach asked 223 participants to find differences between two nearly identical images. Everyone received a small fixed payment for taking part. In addition, one group was promised a sixty-cent bonus immediately after completing the task. A second group was promised … Read more
Selling PDFs on Lemon Squeezy? You’ve Probably Run Into This Problem If you’re selling PDFs on Lemon Squeezy, there’s a good chance you already discovered something frustrating: There’s no native PDF watermarking. Which honestly surprised me because platforms like Gumroad already have this built in. For digital products like ebooks, guides, journals, templates, or courses … Read more
Most major email providers like Gmail and Outlook have “hidden” rules for how they read addresses. You can exploit these to create new identities without ever setting up a new account. The Plus Trick (+): Add a plus sign and any word after your username (e.g., user+work@gmail.com). Gmail ignores everything after the “+”, but websites view it … Read more
The original story of the Tortoise and the Hare is a classic fable attributed to Aesop, an ancient Greek storyteller. Here’s a retelling of the original tale: Once upon a time, in a peaceful meadow, there lived a tortoise and a hare. The hare was known far and wide for his incredible speed, while the … Read more
This framework is a little creation of mine I designed to illustrate the two types of individuals who attempt to build habits and explain why one succeeds and the other fails. I named these two people Jack and Zack. Now, let’s get one thing straight about Jack and Zack: they ain’t flesh-and-blood folks, but let … Read more